Tuesday, January 8, 2013


Our website's about to change dramatically. Here's what agents/brokers/insurers need to know

On Sunday, Jan. 13, we'll be rolling out our new agency website. It looks a lot different. We've tested the design on a variety of consumers and industry professionals, we've overhauled the navigational structure, and we've given the whole site a distinctly different look and feel.

There's one thing we're sure of: The site will be much more intuitive and easy to use. Early testing showed that consumers had a 1 in 3 task completion rate on our current site. On the new version, that jumped to 80 percent. And we hope that further fine-tuning boosts it further.

Here's the important part for agents, brokers and companies: The new site immediately splits users into a "consumer" area for laypersons and an "industry professionals" section for the folks that have to interact with our site for licensing, continuing education reporting, tax filing, financial statements, etc.

Update: And it's live! At the top of the home page, you'll see a tab marked "For industry professionals." There you go.

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